Description

About the Webinar

Understanding the interplay between stewardship and cultivation is crucial for success in today's dynamic fundraising landscape. Building off our 2024 conference presentation, "Stew-ivation: Where Stewardship and Cultivation Collide," this year's topic of "Stew-ivation for the Generations" explores how these two concepts work hand-in-hand to build and retain lasting donor relationships. We will delve into the unique characteristics and preferences of different generational cohorts, and discuss tailored techniques to effectively engage and motivate each group.

Learning Objectives

• Define stewardship and cultivation in the context of fundraising & highlight the importance of integrating these strategies.
• Analyze the distinct fundraising preferences of various generational cohorts (Baby Boomers, Gen X, Millennials, Gen Z).
• Provide actionable techniques for engaging each generation in fundraising efforts.

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About the Presenter

Gracie Herbert, Director of Strategic Operations and Initiatives for Student Life, Miami University
	Gracie Herbert is a self-identified champion of gratitude who is passionate about the power of stewardship, recognition, storytelling, and strategic partnerships to build meaningful relationships and create lasting impact. As Director of Strategic Operations and Initiatives for Student Life at Miami University, she leads strategic initiatives that advance student success through collaboration, data-informed decision-making, and a culture of appreciation.
Jordan Campbell, Assistant Director of Development for the College of Veterinary Medicine, Michigan State University
	After 10+ years in Donor Relations, Jordan Campbell, MSA, transitioned to a development role at MSU's College of Veterinary Medicine in late 2025. Her passion for impact, retention, & engagement drives her work to connect alumni, donors, & grateful patients to their institutions in meaningful ways.

Thank You To Our 2026 Webinar Sponsor