Description

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About the Webinar

Discover how UB celebrated its monumental $1 billion fundraising campaign by putting impact and donor experience at the forefront. This presentation delves into the specific strategy behind the successful celebrations showcasing key events, innovative marketing approaches, and impactful communications that brought the campaign to life. Learn how personalized donor stewardship for our principal and top donors and prospects throughout the campaign celebration period enhanced engagement and fostered lasting relationships. Join us for an inside look at the tactics and creativity that not only achieved but celebrated this historic milestone. 

Learning Objectives 

• Top donor and prospect individualized stewardship 
• Campaign close celebration 
• Doing everything with the resources we already have and a very tight budget

About the Presenters

Samantha General, Associate Director of Stewardship, University at Buffalo

Sam began her Advancement career in 2013 at the Albright Knox. Since joining UB in 2019, she's focused on her passion for stewardship - leading impact reporting, donor events, and personalized engagement as Associate Director of Stewardship.

Katie Camm, Senior Director of Stewardship, University at Buffalo

 With over eighteen years of experience cultivating meaningful connections between donors and the impact of their generosity, Katie is a seasoned leader in donor relations and stewardship. She leads a dedicated team that designs and delivers a comprehensive stewardship program, ensuring donors feel valued and engaged through personalized communication, thoughtful outreach, and immersive engagement opportunities. Her work spans the full spectrum of stewardship, from acknowledgments that foster appreciation, to endowment reporting that builds long-term trust, to scholarship stewardship that highlights transformative educational opportunities, and impact reporting that brings philanthropic outcomes to life. Katie holds a master’s degree in Higher Education Administration from the University at Buffalo, as well as dual Bachelor of Science degrees in Psychology and Criminal Justice from SUNY Brockport. She lives in Orchard Park, NY, with her husband, two sons, and their two dogs.

Thank You To Our 2026 Webinar Sponsor